The use of visual elements to communicate is deeply rooted in human nature and photographic images are used in all aspects of our lives.
Photos register on our minds more deeply and in ways that text alone can't. They are persuasive, add energy, increase understanding, convey emotion and inspire us. They have the ability to stimulate thinking, trigger memories and focus the viewer's attention.
The important differences between general photography and product photography are expectation and focus. There are two important rules: first, the product is the star and second, the overall quality of the photo reflects on the value of the product.
Photo Retouching/Editing – Many photos can be enhanced or improved with color correction, adding sharpness, removing blemishes and other retouching techniques.
Photographic Art Direction – The photographic art director is responsible for creating the visual concept, directing the photographer and final approval. The photographer can work separately, giving the art director time for other work.
Image Prep & Storage – Final preparation of the photo involves removing background elements, correcting color and other retouching as needed. The final image files are optimized for website as well as print use and backed-up. Every Photo is a valuable asset and should be kept safe and organized.
It is critical for photographic assets to be the highest quality possible since an inferior picture will communicate a negative impression, not only about the product but also about the company.
Poor quality images can lose the attention of readers and dilute the message.
Many photos just need minor correction to improve overall quality and can be enhanced using digital methods. Small changes can make a big difference in the overall quality and usability of an existing photograph. However, updating with a new photo is often the best solution to revitalize your product presentation.
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