NEWCOMB

Marketing & Graphics

Call: 714-381-2274

E-Mail: meln@newcombmg.com

 

Graphic Elements

In the broadest sense, graphic elements are all of the components used to build and compose the layout. They frame the content and magnify the message.

Graphic elements include major content items as well as secondary graphic ingredients.

Major Elements

The two most significant components of any layout are text and images. They carry the message and set the overall theme but must also work visually within  the overall layout. Major graphic elements include photos, drawings, tables, headlines and paragraph text.

Secondary Graphic Elements

Simple graphic items are used to integrate, organize and  harmonize the layout. They direct and focus readers and highlight important concepts. These elements include: open space, alignment, emphasis, positioning and balance; they utilize color, line, pattern, texture, shapes and shadow.

Elements of Text

To increase understanding, text is organized using headlines, sub-head text, paragraphs, bullet points and numbered lists. Typographic elements such as font selection and text size are used for emphasis.

Secondary graphic elements can all be applied to text to increase overall visual interest.

Photos

Drawings

FLUTES

2

3

4

HELIX

45°

COATING

TiN

Icons

Highlighting Important Ideas Will Capture
and Hold the Viewers Attention.

Color

Texture

Pattern

Shapes

 

Websites

Print Media

Branding & Logos

Copy Writing

Graphic Elements

Photography

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