In the broadest sense, graphic elements are all of the components used to build and compose the layout. They frame the content and magnify the message.
Graphic elements include major content items as well as secondary graphic ingredients.
The two most significant components of any layout are text and images. They carry the message and set the overall theme but must also work visually within the overall layout. Major graphic elements include photos, drawings, tables, headlines and paragraph text.
Secondary Graphic Elements
Simple graphic items are used to integrate, organize and harmonize the layout. They direct and focus readers and highlight important concepts. These elements include: open space, alignment, emphasis, positioning and balance; they utilize color, line, pattern, texture, shapes and shadow.
Elements of Text
To increase understanding, text is organized using headlines, sub-head text, paragraphs, bullet points and numbered lists. Typographic elements such as font selection and text size are used for emphasis.
Secondary graphic elements can all be applied to text to increase overall visual interest.
Highlighting Important Ideas Will Capture
and Hold the Viewers Attention.
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