NEWCOMB

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Call: 714-381-2274

E-Mail: meln@newcombmg.com

 

Copy Writing & Editing

Words are powerful. They are the foundation for communication. A simple phrase can open minds to understanding and touch hearts. Words can entice, excite and bring clarity but they can also be boring, confusing and deceptive.

It is important to choose words carefully especially for business publications and websites. Here is a list of some important considerations:

  • Be brief and avoid unnecessary detail. It is more powerful to create interest than to overload the reader with unwanted information or details.
  • Use text styles, color and size to
    highlight important points.
  • Use graphics and photos to enhance
    and reinforce concepts.
  • Use bullet points to highlight ideas.
  • Use well known and appropriate words.

Copy Writing is the overall process of creating the text that will be used for publication in advertising, television, news media and websites.

Copy Editing is used to refine text or update existing copy that will be re-used in a website or other media.

The pen is mightier than the
sword,  but neither pen
or sword have power
without a clear message.

The pen is mightier than the sword, but neither pen or sword have life without the message.

*

What is Copy?

The term "copy" comes from the publication and advertising industries and refers to the text of an advertisement or publication.

Copy is a kind of text but the concept of copy is more specific than just text, not all text qualifies as copy. The difference has to do with how copy is prepared and used.

Copy demands attention to detail. it goes through several editing cycles, is sharpened, corrected and checked for factual information. Well crafted copy is expected to carry the message powerfully, be compelling and capture the readers attention.

The Copy Writers' Dilemma

Beautiful words or powerful ideas? The copy writer must combine both to build compelling and interesting messages.

Copy writing is an art but it is also a science. The challenge is to combine creativity and analysis; emotion and technology; allure and meaning – all working together, in harmony.

Copy Writing or Copyrighting?

Copyrighting is to legally register ownership of ideas, trademarks and designs. Copy writing is the process of creating copy.

* "The pen is mightier than the sword" was first used by Edward Bulwer-Lytton in 1839 for his play Richelieu; Or the Conspiracy.

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